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Hall of Flame – Cointelegraph Magazine

Mati Greenspan

Name: Mati Greenspan
Anonymous: No
Twitter followers: 48,000
Known for: The “face” of eToro for years, Greenspan is a rare moderate voice on Crypto Twitter.

Who is this guy anyway?

The friendly but cynical Mati Greenspan became a well-known crypto market commentator in publications such as Forbes, Bloomberg and The Wall Street Journal as a senior market analyst for eToro until he set off on his own by founding research and advisory firm Quantum Economics in 2019. He’s been on Cointelegraph’s Top 100 Notable People in Blockchain for the last two years.

Unlike the talking croissants and anime whales on Twitter, Greenspan is personally accountable for his views, which may explain why he’s a lot less bolshie and provocative than some. With 48,000 followers, Greenspan doesn’t have the biggest account but does offer informed market insights and alpha. 

His slightly obsessive attitude toward crypto stems from working as a market analyst in the 2000s and watching the “financial crisis from an insider perspective.”

He believes we “have the power to completely displace the traditional finance industry” in the next five to 10 years.

Greenspan enjoys long drives in space.

How did he get popular on Twitter?

Greenspan joined Twitter in 2012, the same year he started as a market analyst at eToro. His former boss pushed everyone at the company to start up an account and offered them 1 BTC for their trouble.

Greenspan was one of the few to take up the free Bitcoin offer, and he credits this as the start of his journey down the crypto rabbit hole. His following grew through interviews with major media outlets, which sometimes embedded or quoted his tweets.

He set out to accumulate 10,000 followers, and it was only after high-profile figures such as Crypto Banter host Ran Neuner endorsed him on Twitter that his profile started to rise dramatically, and his followers jumped from 3,000 to 10,000.

Greenspan figured if it worked once, it would work again, and he recalls contacting “close friends and saying, ‘Hey, can you give me an endorsement?’”

What to expect?

Don’t expect “laser eyes til $100K” content from Greenspan. He describes his takes as “cynical and sarcastic” but says his skepticism has protected him from ever being “rugged” or “scammed” and isn’t afraid to call out bullshit when he sees it.

“If I put out information that I later find out is false information,…

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