As decentralized social media becomes one of the central topics at the Buidl Asia event held in South Korea, Cointelegraph spoke with Ethereum Name Service (ENS) developer Makoto Inoue onlineto find out more about Web3 social media, its potential to replace Web2 and the roles of ENS and the metaverse in this new social media paradigm.
According to Inoue, Web3 is “inherently social and distributed.” The developer highlighted that since it’s built on top of the blockchain, everything is transparent. This makes the blockchain a “social graph,” a graph commonly used to represent the interconnectedness of relationships in an online social network.
“It’s already inherently permissionless and social. That’s where ENS fits into. It’s transparent but the addresses are human-readable. And by having the ENS name associated, it suddenly becomes a social graph,” he said.
The developer added that when there’s a need to make things “easier to understand,” ENS comes in. This leads to the creation of what the developer describes as an “identity trail.” He explained:
“Wherever people start using blockchain and if you have to use your kinda wallet address, especially in signing, it’s your kind of identity. It’s your identity trail. And we are making kind of this history of identity more visible.”
Apart front these, the developer told Cointelegraph that within the paradigm of decentralized social media, there are no entities that could stand in the way of its users. Compared to traditional social media, there is no entity that has the right to stop anyone within their platform. He explained that:
“When Twitter first came out, there’s a vibrant ecosystem of developers building whatever they want. But once they figure out that’s actually taking the revenue of Twitter, they have the right to stop it.”
On Feb. 2, social media giant Twitter announced that they will start charging developers who use the Twitter API and integrate it within their projects. On June 1, social forum Reddit started to follow Twitter’s lead in asking for payment for what was once free. According to Inoue, this will not happen in Web3 since it’s inherently permissionless.
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Cointelegraph also asked Inoue about the potential of Web3-based social media to replace old Web2 social platforms. However, instead of fully replacing…
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