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How casual gaming could be a ‘huge’ Bitcoin on-ramp

How casual gaming could be a ‘huge’ Bitcoin on-ramp

You can now play Solitaire, Snake, and even Counter-Strike to earn Satoshis, a tiny fraction of Bitcoin (BTC). Cointelegraph spoke to executives at Thndr Games, a play-to-earn (P2E) company built around Bitcoin, and Zebedee, a gaming platform that will “Transform gaming with the power of Bitcoin.”

Thanks to the Lightning Network (LN), a layer-2 payment solution built on top of Bitcoin, instant microtransactions of Sats can quickly pay out to gamers across the globe. “This genuinely fixes a need in gaming,” Ben Cousens, chief strategy officer at Zebedee, told Cointelegraph.

Zebedee offers Bitcoin and LN support for popular games such as Counter-Strike: Go. They promote casual gaming and the creation of inviting environments that could “Bring people into Bitcoin in a way that surprises them,” Cousens explained.

For THNDR, which released a Solitaire-style mobile game on Sept. 19, the rollout of popular, casual gaming types is also about onboarding people into Bitcoin. They actively target gamers in emerging markets as well as female audiences.

Looks familiar? In-game footage from CS:Go. Source: Zebedee

Desiree Dickerson, CEO & co-founder at Thndr Games, shared some statistics with Cointelegraph during a call; “60% of all women worldwide play games, and 60% of these women play mobile games every day.”

On top of that, the gaming industry is bigger than the movie industry; “2.6 billion people worldwide play games,” and within that segment, mobile gaming is the most popular. “It makes up 60% of the entire gaming market, and it’s only increasing,” Dickerson explained.

The release of Club Bitcoin: Solitaire specifically taps into the growing female audience segment:

“The mission is to onboard people into Bitcoin, but we are never going to make a game that is not a good game. We don’t want just to target Bitcoiners non-stop. It’s about making an excellent game that has Bitcoin in it.”

Around 60% of Thndr Game’s users are located in the global south, a popular touchpoint for Bitcoiner companies. Emerging markets suffer from unstable regimes, volatile currencies, and weaker socio-economic development.

In this environment, Bitcoin the asset can provide an economic lifeline to many, and thanks to near-instant payment rails and Bitcoin-centric games, Bitcoin the protocol now offers a means of escapism as well as small economic rewards. At Zebedee, for example, the average transaction size is tiny, just $0.02.

Cousens told Cointelegraph,…

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