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Game studios quietly integrate blockchain without the buzzword

Game studios quietly integrate blockchain without the buzzword

Cointelegraph was on the ground during the second edition of the Madeira Blockchain 2023, held between Nov. 30 and Dec. 1. The event featured regional Web3 developments, as well as how the Portuguese islands are looking for startups and tech talent to grow their economy in the digital age.

During a roundtable discussion at the conference, studios working on blockchain features discussed the challenges associated with integrating the technology into games, including acceptance from game developers, players and publishers.

Redcatpig is a Web3 studio engaged in developing blockchain features, but the firm ran into obstacles integrating the technology into its pipeline. “One of the toughest challenges I faced was communicating with my internal team to help them understand that this [blockchain] technology can greatly benefit gamers and enhance games,” noted Marco Bettencourt, CEO of Redcatpig.

Developers at Redcatpig have been collaborating on blockchain gaming solutions. The company’s first blockchain-based game, HoverShock, will be released in 2024 and feature nonfungible token-based skins and drones that can be traded on a marketplace within the game, and purchased with fiat or cryptocurrencies.

Despite the studio’s extensive work on blockchain features, it has avoided buzzwords associated with the technology. “We all know there is new technology. We all know about NFTs and proprietary technology. And you won’t sell games using the buzzwords. […] Players don’t need to know that it is Web3 or blockchain. The only thing they need to know is that if they buy a skin, they own it, and they can sell it tomorrow if they want,” Bettencourt added.

Gaming roundtable at the Madeira Blockchain 2023. Source: Ana Paula Pereira/Cointelegraph.

Another company reporting backlash for integrating blockchain into their development is VEU. Founded in Los Angeles, the firm specializes in AI-powered solutions for navigating virtual worlds, but its community was not supportive about the introduction of blockchain technology.

“Players don’t even need to know what we do, they just need to perceive the product. […] I don’t need to know about a technology to use it. […] So I think that’s the pivot, that’s the twitch that the industry needs to face. Just like before, other types of technologies weren’t accepted until people stopped talking about them,” said Nuno Rivotti, chief product officer at VEU.

Even after backlashes, game developers haven’t slowed their blockchain integration….

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