STOCKHOLM-– MAY 25, 2023 – In a landmark partnership, My Neighbor Alice (MNA) has teamed up with the iconic brand ELLE to create a unique and immersive gaming experience that showcases the best of both worlds. This collaboration is set to demonstrate MNA’s ability to integrate brands successfully into its gaming universe in preparation for more partnerships in the future.
This collaboration aims to merge the distinct brand values of My Neighbor Alice and ELLE, providing players with a high-quality experience that seamlessly combines fashion, lifestyle, and gaming. ELLE will be incorporated into the game as a neighbor, with plots in each active region: Rusty Pikes and Tourney Wolds in Medieval Plains, Pioneer Point, Shaded Headland, and Gloomy Gulch in Nature’s Rest. Players will find each ELLE plot conveniently located near the Town Hub of their respective region.
To encourage player engagement, quests have been designed to allow gamers to acquire exclusive ELLE-branded items customized with an Alice twist. These quests will be integrated into the existing game quest system, accessible to players at the ELLE Café, a unique building placed within the ELLE plot.
Adding to the excitement, this partnership will introduce two limited ELLE Non-Fungible Tokens (NFTs) collections: the Mots d’Amour and the Wonder Collection, inspired by the real-life collections. The former will be available for purchase in the OpenSea marketplace, while the latter can only be obtained by crafting in the game. These items will be rewarded in NFTs, making them valuable to any player’s in-game inventory. The collaboration will result in three distinct collections: Rare, Epic, and Legendary.
The Rare Collection consists of 23 unique clothing items. The Epic Collection is a limited edition, featuring only 4 unique clothing items and The Legendary Collection is the most exclusive, featuring full-suit NFTs.
In addition to the NFTs included in the boxes, buyers can receive free exclusive NFTs through the airdrop system. If you want to learn more about this sale, we tell you all about it here. Also, the collection will be available on Opensea or Binance if you want to check it out!
This pioneering collaboration between My Neighbor Alice and ELLE will create an unparalleled gaming experience for players as they navigate the beautifully crafted world of My…
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