Think about the last time you went to the movies. Odds are you watched a bunch of teasers for upcoming flicks that were created by movie makers to pique your interest before the film you came to see started. The excitement that was generated about those movies that haven’t yet been released is precisely why you need a podcast trailer episode.
What is a podcast trailer episode? Simply put, a podcast trailer episode is your opportunity to tell your potential audience what your show is about, and why they should subscribe. While it’s better to create one before you “officially launch,” you can create a podcast trailer episode any time – even after many episodes have gone live.
The reason it’s best to share your podcast trailer episode before you launch, however, is that it can help generate buzz and subscriptions. This in turn could help your show develop a fanbase of listeners that will download your episodes from the moment you begin churning out official content. On the other hand, even if you create your podcast trailer several weeks or even months after your show’s launch, having a trailer provides a quick way for people to learn what kind of content they can expect from your show.
Here’s an example of how your podcast trailer episode will look on iTunes:

Monica and Shelby Church are the hosts of the Millenial Life Podcast. Their podcast trailer episode went live a couple of weeks before they released the first official episode of their show. This gave the hosts the ability to promote their show, and ask their fan base to subscribe ahead of time. Then, after the show launched, they already had listeners prepped and ready to give them reviews on the platform.
The Church sisters also used their trailer episode as an opportunity to ask fans to donate to their show so they could monetize their podcast from the outset. If you’re supporting your podcast via donations on a platform like Patreon, your trailer episode can help you encourage your potential audience to support you as well.
This is how your trailer episode will appear on Spotify:

The BiggerPockets Business Podcast trailer episode also went live about two weeks before the official first episode did. In their trailer, potential listeners got a taster of the humor of hosts J and Carol Scott. The audience was told precisely what to expect in future episodes as well. By listening to the trailer,…
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