Vilnius, Lithuania, October 31st, 2024, Chainwire
Nexo redesigns its innovative solutions for long-term digital wealth building with 24/7 advanced client care on Bitcoin Whitepaper Day.
Nexo, a leading digital assets institution, today announced its major rebrand and platform redesign, marking its evolution from a crypto lending pioneer to the first comprehensive and compliant digital assets wealth platform. Unveiled on Bitcoin Whitepaper Day, this step reflects Nexo’s growth and broader strategic vision for empowering forward-thinking investors to grow, preserve, and utilize their wealth.
Following 20 months of client research across 5,000 users in 23 countries, Nexo’s revamped platform – with a new logo, website, and enhanced user interface – responds to the growing demand for sophisticated, yet flexible digital asset solutions. This evolution aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value, as Nexo continues on its mission to drive the next generation of wealth.
Nexo evolves with the maturing crypto landscape
“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform. We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space,” said Kosta Kantchev, Co-founder and Executive Chairman of Nexo.
The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, underscored by the approval of Bitcoin spot ETFs. This momentum is reflected in the growing interest in digital assets: 65% of institutional investors are ready to enter the market while 72% of retail investors view digital assets as essential for wealth-building.
Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has earned the trust of both retail and institutional investors across more than 200 jurisdictions. Its impressive track record – over $320 billion in processed transactions, $8 billion in crypto credit issued, and $945 million in interest paid out – cements its new direction: shaping the next generation of wealth.
A new look for a new era
Nexo’s new brand and visual identity reflect its mature, focused direction, namely…