Blockchain Pioneer Acquires International Fashion House Blk DNM

Stockholm, Sweden, June 7th, 2023, Chainwire

ChromaWay to Integrate Blockchain Capabilities into BLK DNM, Pioneering Connected Fashion, and Inspiring Responsible Industry Behaviors

Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM.

The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house. It marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.

• ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, the first meaningful use of the tech in fashion.
• In pioneering ‘connected fashion,’ BLK DNM will seek to inspire more responsible behaviors in the industry.
• First tech innovations will be announced ahead of BLK DNM’s F/W 2023 collections reveal

First innovations to be revealed in BLK DNM’s F/W 2023:

ChromaWay’s blockchain capabilities will be integrated in a revolutionary way into both BLK DNM’s brand and products. BLK DNM will consequently become a pioneer of ‘connected fashion’ – the use of technology to create community and responsibility within fashion – heralding the first significant use of blockchain tech in an industry yet to be meaningfully impacted by Web3 technologies.

BLK DNM will reveal the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks. This will include software- and hardware-based innovations built into BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of ‘connected fashion.’

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay

Henrik Hjelte, CEO and Co-founder of ChromaWay, comments: “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry through innovation. BLK DNM’s imminent tech rollout will illustrate the power of our blockchain capabilities to create true behavioral change in an industry that has hitherto struggled to control its problematic…