Should You Add Video to Your Podcast? Pros, Cons, and Best Practices

Podcasting is evolving rapidly, and one of the hottest debates of 2025 is whether podcasters should add a video component to their shows.

With YouTube and Spotify emphasizing video content, many podcasters are wondering if they should follow suit.

However, the answer isn’t straightforward. In this article, we’ll explore the pros and cons of video podcasting, key considerations when making the decision, and tools to help you if you choose to take the leap.

Why I Added Video to My Podcast

Last year, I noticed a decline in podcast downloads – a trend observed by many in the industry. To counteract this and reach a wider audience, I decided to experiment with video.

Since my editor had already incorporated video into their editing services, the transition was relatively seamless. Additionally, platforms like YouTube and Spotify have been prioritizing video content, making it an increasingly attractive option.

The Power of Audio Storytelling

Before diving into the pros and cons of video, it’s important to acknowledge the strength of audio-only content.

Take, for example, Orson Welles’ 1938 radio broadcast of War of the Worlds. This broadcast terrified listeners because they couldn’t see what was happening; they had to rely solely on their imagination.

If it had been a television production, the illusion would have been lost. This example underscores that audio storytelling can be deeply engaging, sometimes even more so than video.

Pros of Video Podcasting

1. Better Engagement

Video platforms like YouTube and Spotify have built-in interaction tools, allowing viewers to like, comment, and engage more easily than traditional audio platforms.

2. Increased Discoverability

Algorithms on YouTube and Spotify favor video content, which can help podcasts reach a broader audience.

3. Stronger Audience Connection

Seeing the host builds trust and credibility. While audio podcasts can foster strong connections, video enhances this effect.

4. Easier Content Repurposing

With video, you can create clips for social media, promotional content, and additional marketing materials.

Cons of Video Podcasting

1. More Time and Effort

Editing video requires more time than editing audio. Additionally, YouTube and Spotify do not support direct RSS video uploads, requiring additional steps for distribution.

2. Higher Costs

Producing video requires…