With the amount of podcasts continually growing, it’s clear this medium isn’t going away any time soon. And if you’re someone who has something to say, a podcast may just be the right way to say it and share it.
Whether you’re looking for a fun hobby, or you’re ready to get down to serious business in building and nurturing a podcast audience, this guide will walk you through creating your podcast and finding the right podcast host.
Your Podcast Starts with a Topic
A niche is important. You’ll want to narrow down your podcast topic so that you know exactly what you’ll be speaking about and who you’ll be speaking to.
Next, identify your target audience. Ask yourself:
- What do they care about?
- What are their worries?
- What problems do they have?
Podcast expert Tom Webster explains, “If you don’t understand the human on the other end of the screen or speaker, you will never succeed.”
He advises getting specific: “Get as specific as you can, is to think about an individual human, somebody you know maybe… get as specific as you can because if you make that show, that’s the start.”
After you answer these questions, create topics that speak to those issues. You really need to care about your audience and topic to make your podcast interesting and relevant.
This is also the stage where you will think of a name for your podcast. If you have an established brand, consider naming your podcast the same. Make sure your title is memorable — and simple.
Want more help coming up with your podcast’s name? Check out our post “How to Choose a Name for Your Podcast.”
Get a Thumbnail Image
You’ll need an image for the thumbnail that appears next to your title. This is also referred to as podcast cover art.
It should be relevant to your title and topic, and it should be eye-catching and memorable.
If you aren’t a graphic designer, this may be one task you want to hire a freelancer for. If you’re on a budget, you can find talented graphic designers on Fiverr that are cost-effective. Or, you can watch YouTube tutorials, and learn how to create podcast artwork in Canva for free.
Building Your Unique Value Proposition
As podcasting becomes more crowded, standing out is crucial. Tom emphasizes that “a podcast is entertainment.” Consider:
– What makes your show…
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