Floki has partnered with English Premier League club Nottingham Forest Football Club, becoming the football club’s official cryptocurrency partner for 2024/2025 season.
The partnership comes just two days after Floki announced its marketing campaign for the play-to-earn metaverse game Valhalla.
Floki becomes Official Cryptocurrency Partner of Nottingham Forest in the Premier League 2024/2025 season! ⚽️
Two days after announcing Valhalla’s marketing campaign across the entire Premier League for the 24/25 season, we’re thrilled to announce that Floki will be sharing the… pic.twitter.com/vihcrfId2t
— FLOKI (@RealFlokiInu) August 15, 2024
Boost for Floki’s marketing
As revealed, the campaign will run for the upcoming EPL season. Now Floki, whose native token will power the Valhalla game, will also tap into the Premier League’s global appeal to market the cryptocurrency.
“This dual approach – Valhalla’s league-wide campaign and Floki’s partnership with Nottingham Forest – presents a unique chapter in our marketing journey: we’re not just aligning with world-class football, we’re establishing a presence across the entire Premier League landscape,” the Floki team wrote.
Floki’s role as Nottingham Forest’s official partner will see the crypto project enjoy brand marketing in the stadium, media presence, social media integration and other exclusive experiences.
The crypto project’s brand name will for instance, feature on camera-facing LED adverts, with this set for a 3-minute appearance during all of Nottingham Forest’s home games.
Other than Floki, there are other crypto projects and companies that have partnered with EPL clubs.
Recently, crypto exchange Kraken struck a partnership with Tottenham Hotspur, while OKX partnered with Manchester City since July 2022.