Miami, Florida, August 13th, 2024, Chainwire
Floki is proud to announce that Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL).
Leveraging LED perimeter boards during live games, this campaign will deliver massive global exposure and enhance the brand’s credibility.
The English Premier League is the most popular sporting league globally, attracting more viewers than both the UEFA Champions League and the Bundesliga combined. For the 2022-23 season, the EPL boasted a cumulative audience of 3.23 billion.
Broadcasting to 712 million households across 190 countries, the league reaches 2.01 billion viewers of live match programming over the season and 1.22 billion viewers of highlight shows and other non-live content, according to data sourced from Nielsen.
Premier League clubs also have a staggering following on social media, with over half a billion total followers. Leading the way, Facebook has 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million, and YouTube has 28 million.
Valhalla’s LED perimeter board ads will be strategically placed to maximize visibility. The full TV-facing ad system ensures that the ads are prominently visible during broadcasts. Creative flexibility allows for dynamically tailored ad content. Branding will be visible inside the event itself, providing in-program exposure.
The ads will ensure multichannel coverage, making them visible across various devices and platforms, including broadcast, social media, mobile, and online. There are no virtual overlays to interfere with the ads in the Premier League, ensuring uninterrupted visibility. Additionally, minimal ad avoidance makes the ads almost unavoidable for viewers.
According to the team, each minute of LED ad delivery results in an astounding 156 minutes of global on-screen visibility.
The ad campaign will cover 100 minutes of ad time throughout the season and will be globally broadcast to ensure extensive reach. At least 40% of the advertising inventory will be shown during matches featuring the league’s top clubs.
The extensive campaign is projected to reach a massive global audience. In total, it is expected to reach over 200 million people, with about 1.2 billion impressions and a total…