- Kraken partners with Tottenham Hotspur, placing logo on team sleeves from 2024/2025.
- The deal aims at blending crypto with fan engagement to enhance global presence and influence.
- The deal is part of Kraken’s strategy to integrate Web3 with a target of $100M funding goal.
Crypto exchange Kraken has entered a significant multi-season partnership with Tottenham Hotspur, becoming the Official Crypto and Web3 Partner for the renowned English football club.
This collaboration will see Kraken’s logo featured on the sleeves of all Tottenham Hotspur Men’s and Women’s teams starting from the 2024/2025 season.
Kraken expands its partnerships with football clubs
The alliance with Tottenham Hotspur aims to blend the forward-thinking visions of both entities, leveraging advanced technologies to elevate the fan experience and expand the football community’s understanding of cryptocurrency.
This agreement represents a crucial milestone in Kraken’s global marketing strategy, which has also seen a recent partnership with Atletico de Madrid in Spain’s La Liga.
Kraken and Tottenham Hotspur plan to engage the club’s vast global fan base through a variety of innovative initiatives. These include exclusive content, fan pop-ups, and behind-the-scenes access to both Kraken’s and the club’s events.
By integrating crypto education and Web3 technology into these experiences, Kraken aims to deepen fans’ connection to the sport and the team, creating unforgettable memories.
The goal of raising $100M this year
While the financial specifics of the deal remain undisclosed, the partnership aligns with Kraken’s broader objectives.
The company is ambitiously looking to raise $100 million in funding by the end of the year, positioning itself for a potential initial public offering (IPO). This collaboration with Tottenham Hotspur underscores Kraken’s commitment to expanding its presence and influence in the sports world.
Notably, Kraken’s deal with Tottenham follows Manchester City’s recent reveal of OKX as their new sleeve partner in a multi-year agreement, highlighting the increasing convergence of sports and cryptocurrency.
As Kraken and Tottenham Hotspur embark on this innovative journey together, they aim to set a new standard for fan engagement and technological integration in football.