Tel Aviv, Israel, December 21st, 2023, Chainwire
Addressable, Web3 growth marketing leader, announced today the successful closure of its second funding round this year, reaching a total of $13.5 million so far. The infusion of capital will enable Addressable to supercharge its Web3 Growth Suite and expand its service to new ad networks and blockchains, solidifying its status as the Web3 growth marketing category leader.
This significant milestone is based on Addressable’s strong momentum in its journey toward solving the Web3 Growth problem for businesses. The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage, joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and several other strategic investors.
Addressable’s capabilities have expanded significantly, enabling the attribution of crypto wallet owners across 400,000 websites, including Bloomberg, The New York Times, and Yahoo Finance. Addressable now spans three new ad networks, including Unity, Pubmatic, and Magnite, in addition to the initial coverage of the Twitter ad network. This expansion enables Addressable to provide more comprehensive and targeted paid ad campaigns across social networks, websites, and mobile apps.
Additionally, Addressable’s 1-Click SDK Installation, approved by Google and available on Google Tag Manager, simplifies the integration process for marketers, allowing for effortless tracking of website conversions, wallet connects, and blockchain conversions. Integrations with the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics further streamline conversion event tracking.
“Addressable’s commitment to revolutionizing Web3 Growth remains steadfast, and it becomes even more important in the current market,” stated Tomer Sharoni, co-founder and CEO at Addressable.
“We’re thrilled to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web3 technologies will play a crucial role in shaping the future of user engagement. Addressable’s innovative Web3 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale. We’re excited to support Addressable’s mission to…