Tuesday, 28 November 2023
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X Hall of Flame – Cointelegraph Magazine

X Hall of Flame – Cointelegraph Magazine

Who is this person anyway?

Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, explains that having a celebrity in your corner can turbocharge your NFT collection.

Zhao’s first Simp DAO and NFT collection, IreneDAO, started with a floor price that was basically pocket change in ETH.

“I think it was about zero-point-something ETH,” Zhao recalls.

However, the game changed for Zhao when controversial YouTube star Logan Paul threw in around a quarter of a million dollars in January 2022.

“The next day, I woke up, the floor price went up five times when Logan Paul bought about 20 pieces or something. I was really shocked,” she explains. 

Zhao reveals that Paul stumbled upon the project after billionaire crypto investor Mike Novogratz posted about it on Twitter. That kickstarted a friendship with Paul:

“Logan followed me on Twitter and Instagram after he bought my NFTs,” Zhao says, adding, however, that they’ve never managed to meet up.

“I was going to travel to Los Angeles, but at the time, he was somewhere in Puerto Rico. So, we didn’t get to meet in the end. But we do have conversations about NFTs.”

Rubbing virtual shoulders with big names like Paul is just a regular day in the life of a crypto influencer. Zhao boasts 194,300 Twitter followers, runs her own Web3 NFT platform company, SO-COL, and globe-trots to speak at crypto conferences.

“I meet a lot of cool and successful people, and they all have very interesting personalities. Otherwise, they wouldn’t choose crypto as a career because it’s a very dynamic and very fast-paced career industry.”

What led to Twitter fame?

Zhao had already built a following as a social media influencer in the Web2 space, and much like Bitcoiners orange-pilling their friends, she has introduced most of her followers to NFTs.

“I have been building my own personal branding as a key opinion leader across various social media platforms like Instagram and YouTube. So, right now, I have about half a million followers across all platforms.”

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