Grand Theft Auto owner enters Web3 via mobile gaming arm
Fun fact: mobile gaming giant Zynga is owned by Take-Two Interactive, the same company that also owns Rockstar Games, which is behind ultra-popular video game series like Grand Theft Auto, Red Dead Redemption and NBA 2K.
Now Zynga is making its Web3 debut with a new franchise.
Best known for its FarmVille series, Zynga has created an offshoot studio called Zynga Web3 (or ZW3) and announced Sugartown. It’s a cross-media world that will be more like a Web3 gaming platform than a single title. The cute cartoonish animals featured in the teaser video give clues that there might be more than video games in the works.
It looks like a scene from a new Netflix series, so I won’t be surprised to see a cartoon featuring the Sugartown characters.
For now, though, the only thing that’s confirmed is that Sugartown will launch an NFT collection called Oras, and they will be required to participate in upcoming games within the universe. ZW3 said the franchise is working with different communities to allocate allowlists for the NFTs.
If this platform becomes successful, perhaps it could give the green light for some of those big titles from the same company to jump into Web3?
More play needed in Play-to-Earn — Istanbul Blockchain Week
Why aren’t Web3 games adopted as much as traditional games? That was one of the subjects talked about during a Web3 gaming panel at Istanbul Blockchain Week 2023. The panel mainly focused on Web3 gaming adoption, the problems of Web3 gaming and the developer side of things.
Curator Studios co-founder Uluç Yuca’s answer stood out in particular as I sincerely believe it expressed the thoughts of many traditional gamers – including myself – toward the big problem with Web3 gaming.
He started his speech by asking the audience how many Web3 gamers there were. There were a few hands raised. “And this is a blockchain event!” he commented, then asked how many traditional gamers there were. There was a significant increase in the number of hands raised. He pointed out there are 3 billion traditional gamers in the world and only 15 million Web3 gamers.
15 million was not the (number of) active users in Roblox back in 2015. So what we have right now is just a little private party. That means we did something wrong.”
Here’s what we did…
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