Blk DNM Introduces Intelligence Into Clothing With Blockchain, In First Use Of ‘Connected Fashion’

Stockholm, Sweden, June 15th, 2023, Chainwire

BLK DNM bridging the Physical and Virtual Worlds of Fashion through Blockchain Innovation

Swedish-American fashion brand BLK DNM today unveils the first-ever example of connected fashion (garments that exist both physically and virtually, each aspect ‘twinned’ via technology) with the launch of BLK DNM Society and integration of blockchain-powered hardware and software into its products.

BLK DNM Society, built on tech designed by blockchain innovator and BLK DNM owner ChromaWay, will grant each garment a unique and recordable identity in both the physical and virtual worlds, while also rewarding ethical behaviour and granting brand influence to owners.

• Blockchain-powered ‘digital garment ID’ microchips will give each item a unique identity and record of its history
• Chips form the hardware element of BLK DNM Society, which launches in tandem and rewards responsible behavior and ownership
• Tech will first appear in BLK DNM’s FW 2023 collection

The Hardware: Digital Garment IDs

Future BLK DNM clothing will be fitted with a ‘digital garment ID’ – an undetectable chip that gives each physical item a unique and recordable identity. Some of the first features of the digital garment IDs will include:

• Authentication of the garment as genuine, eliminating fakes and counterfeiting
• Rewarding responsible behaviours of treasuring and caring for clothing long-term, such as refurbs and second-hand purchases
• Recording each individual garment’s unique history – owners, events and places worn, repairs and alterations – enabling the item to accrue emotional and monetary value over time
• Acting as a digital ticket for entry to events
• Access to and voting rights within BLK DNM Society

BLK DNM Society

The digital garment IDs are the first hardware elements of BLK DNM Society, which launches in tandem. The first example of connected fashion, BLK DNM Society is a community of BLK DNM owners, connected virtually by their physical items, who are rewarded for responsible behaviours and are granted voting rights on key brand decisions based on item ownership – thereby beginning the first ever process of decentralising a fashion brand’s stewardship.

Each digital garment ID will create a ‘digital reflection’ of the physical garment: a twin in the virtual world where the physical item’s…