Internet payment processor Stripe has introduced a fiat-to-crypto onramp for Web3 companies in an effort to address the “cold start problem” of customers not having “crypto in their wallets to carry out transactions.”
According to a May 4 statement, Stripe’s newly launched fiat-to-crypto onramp service will enable Web3 companies to provide their US-based customers with the ability to purchase crypto “at the precise moment they need it.”
It was noted that the feature was implemented in an effort to optimize “conversion and authorization rates,” with the aim of increasing the proportion of “legitimate purchases” going through.
It was added that built-in tools were implemented into the onramp including fraud tools and identity verification to support companies in meeting Know Your Customer (KYC) and compliance requirements.
We’re introducing a Stripe-hosted fiat-to-crypto onramp (no code required) and unlocking the waitlist for the embeddable onramp. https://t.co/U9OW2cjFrZ pic.twitter.com/jjmkDUiOqc
— Stripe (@stripe) May 4, 2023
The statement emphasized that Web3 companies often face the challenge of their customers not possessing crypto in their wallets when seeking to offer crypto and blockchain services. It noted:
“Companies interested in offering cryptocurrency- and blockchain-enabled experiences often face a cold start problem: Their customers don’t have the crypto in their wallets to carry out transactions”
Stripe’s hosted service has been implemented by various Web3 companies including privacy-focused browser Brave, decentralized finance (DeFi) protocol 1inch and blockchain protocol Lens Protocol.
James Mudgett, vice president of Web3 products at Brave stated that the service will allow the platform to “reach new Web3 users.”
Meanwhile, Sergei Kunz, cofounder at 1inch highlighted the importance of building “bridges between Web2 and Web3.”
Stani Kulechov, founder of Lens Protocol said the feature will “reduce payment friction and encourage content monetization.”
Related: Crypto-friendly Stripe weighs public offering: Report
Speaking to Cointelegraph, Ohm Shah, co-founder of Wallet Guard stated that Stripe’s new offering could “allow for many people to easily enter into Web3.”
However, Shah stressed the importance of conducting due diligence before purchasing digital assets, even if a well-known brand is providing the onramp to buy crypto. He noted:
“While on-ramping with Stripe to purchase your very first NFT can be…
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