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Corporate America has finally taken notice of Web3 — US trademark lawyer

Corporate America has finally taken notice of Web3 — US trademark lawyer


This year saw an influx of trademark applications filed by various companies looking to get in on the Web3 action. By November, a total of 4,999 trademark applications had been filed in the United States for cryptocurrencies and digital-related goods and services — according to United States Patent and Trademark Office-licensed trademark attorney Mike Kondoudis. 

Kondoudis believes the future of the Web3 ecosystem looks “bright” and “mainstream adoption is inevitable.” To learn more about the impact of Web3 trademark applications filed on the future of the Web3 ecosystem, Cointelegraph interviewed Kondoudis.

Cointelegraph has covered a wide range of trademark application stories in 2022, ranging from luxury brands such as Hermès to car brands like Ford, all making a bid for the Web3 ecosystem. In our interview, Kondoudis revealed that he was surprised by the scope and mix of companies that havefiled trademark applications for the Web3 ecosystem.

Cointelegraph: What surprised you most about filed trademark applications for the Web3 space this year? Any interesting observations from your perspective?

Mike Kondoudis: One of the biggest surprises is the disparate sectors represented in this year’s Web3 trademark applications. We saw filings by grocery stores, pet food brands, sports teams and leagues, cities and landmarks, casinos/gaming companies, and even game shows. This was the year that Web3 seemed to get the attention of corporate America.

CT: Were you surprised by the kind of companies that filed trademark applications for the Web3 ecosystem? Do you have any statistics on the type of companies that filed the most trademarks for the Web3 space? For example, was it food companies, booze companies or car companies? 

MK: Yes, there were some surprises this year, and the wave of new Web3 trademark applications included some curious trademark applications. For example, we saw Web3 trademark filings by car rental companies. It is not entirely clear how much of a market there may be for virtual car rentals or rental car NFTs in the metaverse.

At the same time, we saw some sectors that were saturated — all of the major players filed Web3 trademark applications. Some of these sectors include fast food, financial services, clothing/apparel, luxury goods and footwear. 

Seeing the wide range of trademark applications filed this year hints that mainstream adoption of Web3 technology is inevitable and also reveals that the ecosystem has the…

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