American fast-food chain Taco Bell and Metaverse platform Decentraland are teaming up to offer United States-based couples a chance to get married in the Metaverse.
The chain has called for engaged couples to enter a competition to win the brand’s first legally-recognized Metaverse wedding package, with a ceremony and reception to take place in the virtual world of Decentraland.
According to Taco Bell, the ceremony and reception will include NFT invitations and custom-designed wedding attire.
The couple will be able to bring virtual guests, who can partake in all the traditional wedding day celebrations like musical entertainment, dancing, and eating (virtual) food.
Engaged couples can enter the competition between Aug. 25 to Sept. 6. to win the brand’s first Metaverse wedding package.
Taco Bell will live stream the whole event, and afterward, the couple will receive a marriage certificate memento NFT, according to the press release, the union will be legal and overseen by a licensed wedding officiant.
Your dreams, our reality. We’re looking for one lucky couple to say “I do”. Enter our #TacoBellMetaverseWeddingContest now at https://t.co/JON7yHFRed. pic.twitter.com/9aXOPaESIQ
— Taco Bell (@tacobell) August 25, 2022
This isn’t the first time Taco Bell has shown up in the virtual world; in 2017, the company launched its Las Vegas Cantina’s Wedding Package, their take on virtual Las Vegas weddings.
Launched in 2020, Decentraland is a virtual social world powered by the Ethereum blockchain.
Animoca Japan unit raises $45M for Web3 biz
Animoca Brands Japan, the Japanese subsidiary of video gaming and Web3 investment powerhouse Animoca Brands has raised $45 million in financing aimed a developing its Web3 business.
In a dual partnership, parent firm Animoca Brands and MUFG Bank both shelled out $22.5 million each, bringing the company’s value before public investments and external funding, or pre-money valuation to $500 million.
Animoca Brands Japan stated it will use the funds “to secure licenses for popular intellectual properties, develop internal capabilities, and promote adoption of Web3 to multiple partners.”
Overall, the company hopes to increase the value and utility of its branded content while fostering the development of the NFT ecosystem in Japan.
Yumon NFT Fantasy World Game
Blockchain tech Yumon has launched their Creator Fantasy League, a NFT trading card game the company describes as the first player-owned creator fantasy world.
The Play to…
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